Think about a product you love, let’s say a particular food or drink. Now, what makes it different from the other brands of food and drinks available? Is it the taste? Colour? Packaging? What do you think makes it stand out? Again think about a personality that you love to see or watch on social media. What makes them unique? Is it their dressing? Personality? Humor? Knowledge? Compassion? Generosity?
In each case both the product and individual person possessed unique selling points that creates an emotional response in us when we come across them. Personal branding is about focusing and building on what makes you unique, which will eventually lead to building an emotional connection between you and those you would like to build a relationship with.
It’s worth noting that there are numerous benefits as to why you should put in an effort in building your personal brand within your specific field of profession. This is because the more you communicate with your audience as to whom you are and exactly what you do, you will begin establish trust and credibility. As your personal brand begins to grow and develop tools such as business etiquette will help you to constantly re-enforce our personal brand. Therefore, business etiquette on the other hand is said to represent social courtesies extended to others during a specific business interaction or otherwise. Business etiquette enables you to show sensitivity to the needs and feelings of the person you are engaged in building a relationship with. When people feel respected, dignified and desired they begin to establish an emotional connection with you.
We strenghten our brand by developing social courtesies such a good grooming, effective introduction, handshake etiquette, dining etiquette, business card presentation etiquette, social etiquette and the list continues. The lasting effect that good business etiquette can have on your personal brand is huge. When we express our respect and appreciation for clients and associates using business etiquette we indirectly create a positive and more lasting image of our personal brand in the minds of the receivers.
EMMA ADDO-OWUSU (Mrs.)
She is an image consultant with key focus on providing personalized training to individuals and staff of business institutions with the aim of enhancing their professional, business and social image. She has over 8 years’ experience in the personal and corporate image management industry. She has provided numerous professional training to individuals, companies and organizations. She has also worked as: Former Columnist, Mirror Newspaper- “Fashion and Style Segment” Consultant “GTV Breakfast Show” Guest Facilitator – JOY BUSINESS MASTERCLASS SERIES ON – Personal Branding and Business Etiquette……….Founder – KOBADEM Image Training Institute